Toys. Toys. Toys. I think about it all the time…

Every kids dream, and often a parent’s nightmare.

I have to be honest I am habitually out of the loop with what’s considered ‘in’, and what’s ‘trending’ with the cool kids. I usually google ‘age appropriate gifts’ for my own kids as well as for any presents we may have to buy. Which made me eternally grateful to have received a delivery from PRIMA TOYS, and I wasn’t the only one. Kivesh and Thavina were super thrilled to receive some of PRIMA’S latest releases to play with and review. And I have to be honest it got me off the hook and I was granted ‘Best Mum Ever’ status… until I had to tell them to pack it away and wash up for lunch.

So let’s talk about toys in general… what is your toy purchasing style? A toy whenever something new comes out? A toy whenever you go out? A toy strictly for special occasions (birthdays and Christmas or their equivalents). When we had just Kivesh we were a lot more cavalier with our spending and would often purchase toys unnecessarily, and ‘just because’ we were out, or visiting a mall. A few years later, a crazy economy, a little sister, school fees, not to mention increasingly expensive taste in toys etc. etc. and we are definitely not entertaining the “Christmas mentality” every time we go to the Pavillion. We are trying to minimise frivolous purchases and also teach the kids to respect money and what toys they do have. It got to a point where Kivesh would get a toy on the weekend and by the very next weekend it would be deemed ”old”, and he would then need a “new toy”.

That being said, we do live in an age on indulgence and when we do get that opportunity to spoil them, we do. I cannot negate the need for toys entirely. Sometimes I hear them playing in their room and its nothing short of amazing. Kivesh loves his LEGO and it just lets his imagination take flight, and I’m so pleased to see him pass this on to his little sister. I’m leaning towards fewer but ‘bigger’ set orientated toys, like a doll house, with its accessories, a pirate ship, a castle, dinosaurs and volcanoes. All these things stimulate a natural storyteller in our kids that we need to take advantage of, especially in the age of technology, where X boxes and tablets, etc. are much cooler. And I’m not putting down those things either they also have their place in the pros corner, its just that some good old fashioned creative play is always a good idea. Learning through play is important for a child to make sense of the world around them, they’re able to develop socially as well as cognitively. A book titled “Einstein never used flash cards”; five elements of play are listed as;

  • Play must be pleasurable and enjoyable.
  • Play must have no extrinsic goals; there is no prescribed learning that must occur.
  • Play is spontaneous and voluntary.
  • Play involves active engagement on the part of the player.
  • Play involves an element of make-believe.

So back to PRIMA, they are quite literally at the forefront of kids toy production, affiliated with the most popular brands and characters. From Baby Born and Fingerlings to Disney Princesses and Marvel the likelihood is that you own a lot more PRIMA Toys than you realise. The kids were given toys from the ‘BEN10’ range as well as a ‘Baby Love – Baby Thando’ to play with and review and what a treat it was.

To start of we had to play a little catch up with BEN10 the series has come quite a long way, and we watched a few of the earlier episodes to get Kivesh familiar with the characters and the plot of the show. He was enormously excited, especially at the idea of telling his friends all about his new toys. He was given an Omnitrix, which if you aren’t jacked up with the series is the watch-like do-hicky that causes Ben to turn into various alien heroes.

Heres a little synopsis of the show as well as the toys available.

Ben 10 – A True Hero

Benjamin Tennyson is not your average 10 year old boy. He also moonlights as Ben 10, a superhero with special powers that he discovered from a young age when his signature Omnitrix device miraculously attached itself to his wrist. The Omnitrix gives Ben 10 the power to alter his genetic makeup and transform into 10 alien creatures that help the world and prevent disasters, save people from alien invasions and fight off the bad guys. The streets are always safe when Ben 10 is around.

Now all Ben 10 fans can recreate their own scenarios with a range of brand new Ben 10 toys and products. Brand new action figures are available in various sizes, each with their own special movement capabilities. There is also a range of exciting playsets including the Rustbucket Deluxe Playset and the Ben 10 Transform & Battle Set, which features a favourite alien along with a gauntlet mask to match.

Alien figurines include Alien X – known for his ability to warp time, space and reality. Then there is Four Arms who is known for his incredible strength and his ability to break through most objects. Heatblast is Ben 10’s go-to alien when he needs to melt or burn anything in a flash, because Heatblast is made up of live volcanic magma.  Each figurine is available in a variety of sizes including mini, basic, large and deluxe.

Any Ben 10 fan knows that you cannot recreate a truly great Ben 10 story without the fantastic Omnitrix. Get yours and see if you can unleash your very own powers or if you can transform your subjects with your favourite Ben 10 alien too.

Other Ben 10 accessories include Transform n Battle role-play sets with mask and glove. Ben 10 is ideal for boys aged 4 to 9 years of age.

Thavina received the amazing Baby Thando from the Baby Love range. She comes with a few accessories, so you can feed her and put her to bed. But her key feature is that she has a number of programmed phrases that she says in English and then repeats in isiZulu. It’s been such fun learning Zulu with Thavina and baby Thando. Tip – don’t sleep with baby Thando, she is liable to start talking in her sleep.



Heres more info on Baby Thando and the Baby Love range

Baby Thando – SA’s first Zulu-speaking doll

Baby Thando is an adorable new doll that is also the first of its kind, because this doll speaks Zulu. Baby Thando is a baby doll designed specifically for little girls in South Africa and is set to pave the way for a new generation of dolls.

Baby Thando is the very first Zulu-speaking doll, made especially for South African girls. With the push of a button on her belly, the doll speaks 25 phrases in English and 25 phrases in Zulu. She first says a phrase in English which is then followed by the Zulu translation. Phrases include: “I love you/ Ngiyakuthanda”, and “I’m hungry/ Ngilambile.”

“Baby Thando is no ordinary doll. She speaks Zulu and this makes her the first of her kind. The fact that she also has an educational aspect is a huge plus for both parents and children. She is the perfect companion for children who want to learn English, a language which is not their mother tongue. Thando also provides the opportunity for children to start speaking Zulu or add to their vocabulary,” says Sphe Zikode – Brand Manager for Prima Toys.

Baby Thando is a soft bodied doll. What’s more, the doll has perfect skin tone, something which was an extremely important factor during the design stages of the product. “We tried to ensure that we created the right skin tone for Baby Thando, a tone that South African girls can identify with. This was very important,” continues Zikode.

The range includes two other dolls – Baba Tasha and Baby Bella. Baba Tasha speaks 50 phrases in Afrikaans, including “Ek is honger” and “Ek is lief vir jou” and many more. Baby Bella is English-speaking and also features 50 phrases.Baby Thando, Baby Bella and Baba Tasha are ideal for girls aged two and over. Each doll comes with a plate, spoon, fork, bottle and dummy for loads of fun play

All these toys as well as many more are available at all toy stores and retailers countrywide. For more information, visit or go to

We have a special treat for two lucky kids. To stand a chance to win either a BEN10 or Baby Thando enter the form below.

Question : Please specify if you would like BEN or THANDO.

Good Luck


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